Market Research

Expert & consumer surveys, focus groups, in-depth interviews, large-scale online surveys, digital / social media studies, data analysis.


High-end / luxury marketing: brand-building, brand management, brand identity, brand personality, consumer behavior & retail management, digital / social media.


Content Management Systems: brand / campaign landing pages, brand communities, database applications, e-commerce.

Training & Education

Academic and business publications in books and journals, presentations at conferences, lectures / workshops / seminars, study trips.

The Team

High-end Branding

Germany, China

High-end Retail, Social Media

France, China

Project Management, Education

Germany, South Africa

IT, eCommerce


Latest News

23 Jan

Heine, K., and Petersen, F.E. (2015) Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige.

22 Dec

Klaus Heine and Michel Gutsatz (2014) Luxury Brand Building in China: Eight Case Studies and Eight Lessons Learned.

Submit papers for our conference track "New Luxury vs. Old Luxury: Luxury Trends and Strategies"
03 Oct

An opportunity to exchange thoughts about luxury brand management, fashion marketing, consumer behavior in fashion, design management, retail, cul

03 Oct

Fresh on the market: "The Management of Luxury" by Benjamin Berghaus, Sven Reinecke and Günter Müller-Stewens, published by Kogan Page.

25 Sep

LRJ is a new cross-disciplinary, peer-reviewed international journal that publishes high-quality conceptual and empirical articles (using quantita

25 Sep

A new book about Wine Business Management edited by Steve Charters & Jérôme Gallo and published by Pearson.

16 Jul

2014 Global Marketing Conference at Singapore “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice”

01 Mar

Sonntag, Mediengruppe Madsack (2014) Man Gönnt Sich Ja Sonst Alles.

Who We Deal With

New Stuff

January 27, 2015
January 20, 2015
October 02, 2014

Updated Stuff

January 21, 2015
January 20, 2015
October 02, 2014

Have a Question?