A new article is coming out: Personality-Driven Luxury Brand Management (Klaus Heine, emlyon business school, China; S

Workshop "The Making of a High-end Brand" on top of the Diwang Tower with about 40 entrepreneurs from Shenzhen interested in de

I run a track chair on "Luxury Brand-building" and gave a presentation introducing "

Surprisingly, at least for a luxury brand, Gaggenau is very successful in the Chinese b2b market.

Giving a course about "Luxury Brand-building" at the Sogang International MBA Global Summer School 2016 in Seoul.

Guest lecture about "The Development of Luxury Brand Idenitity" at the

Managing a luxury brand in China - a project about the launch of a top-end perfume into the Chinese market.

Downturn, what downturn?

Heine, K., Phan, M. & Atwal, G. (2016) Authenticity and Prestige: What Luxury Brands could learn from the wine industry?

Conference co-organization: The two-day conference explored contemporary issues and innovative research in the area of luxury b

A project on luxury HR marketing: How to attract the right talents to the right brands?

Developing a digital brand communication strategy for the Chinese market.

Kicked off at Richmont's famous Kee Club in Shanghai, the project aims at studying in-depth the multi-brand POS & luxury watch retail landscap

A new EMLYON cooperation project: How to further improve the retail performance of PRL in Shanghai?

G.P. Grant is a manufacturer of high-end smoking accessories headquartered in Switzerland.

This is a call for conceptual and empirical contributions for my track chair on "Luxury Brand-Building" at the Global Marketing

Art for the Ear, here it were it comes from - you can feel their passion for their audio systems and speakers!

Gobi Cashmere is a high-end brand from Mongolia with much ambition to develop their brand in Western markets.

The two-day conference explores contemporary issues and innovative research in the area of luxury branding management.

Surprise, surprise, there exist already a number of Chinese luxury brands.

Visitng the "annual Concours d’Elegance dedicated to the Chinese and Asian automobile enthusiasts and classic car community." The highlight was th

Meeting at the Montblanc headquarters in Shanghai.

Market and trend research and lot's of creativity for three months to come...!

The new ranking "Top 50 German Luxury Brands" is out.

Kick-off meeting at MPH in Shanghai.

Two-day training program with the team and their agency.