Glossary | Upmarkit

Glossary

On the following pages you can find definitions of terms that are particulary relevant in the context of brand-building.

News

Special Issue on Luxury Branding coming out Monday, 13 Aug 2018
New article: Personality-Driven Luxury Brand Management Sunday, 12 Aug 2018
Looking for Lecturers in our new "High-end Brand Management" Program Friday, 3 Nov 2017
Call for Papers: International Workshop on Luxury Retail, Operations and Supply Chain Management Thursday, 10 Aug 2017
Call for Papers - Luxury Research Journal Tuesday, 6 Jun 2017

Newly Added Brands

Forrest Essentials New Delhi
Tuesday, 30 Aug 2022
Chando Shanghai
Tuesday, 4 Jan 2022
Lixiang Beijing
Tuesday, 4 Jan 2022
Xiaopeng Guangzhou
Tuesday, 4 Jan 2022
Hongqi Changchun
Wednesday, 7 Jul 2021

Updated Brands

Forrest Essentials New Delhi
Tuesday, 30 Aug 2022
Chando Shanghai
Tuesday, 4 Jan 2022
Lixiang Beijing
Tuesday, 4 Jan 2022
Xiaopeng Guangzhou
Tuesday, 4 Jan 2022
Hongqi Changchun
Wednesday, 7 Jul 2021