Prof. Dr. Klaus Heine

 

 

 

Klaus Heine works as marketing professor at Emlyon Business School in Shanghai and Lyon and as consultant for brand-building in the high-end cultural & creative industries.

  • Expertise: After studying  business at Technical University of Berlin (TUB) and Macquarie University in Sydney, he worked as research associate at the Marketing Department at TUB and earned his doctorate with a dissertation about "The Identity of Luxury Brands". Based on qualitative and quantitative consumer surveys in Europe and Asia, he develops practical tools for brand-building and publishes his work in scientific and industry journals (see here).

  • Training & Workshops: He developed and instructed the first luxury marketing course at a German university (at TUB) and has lectured about high-end brand management on the Bachelor, Master, DBA (professional doctorate) and executive training level at leading universities worldwide including, among others: ESSEC Business School in Paris, International University of Monaco, University of Cape Town, Universidad Pontificia Bolivariana in Medellin, Sogang Business School in Seoul, Thammasat Business School in Bangkok, and Tongji University Shanghai (see here). He was keynote speaker at various conferences and organized/co-organized conferences and conference track chairs (see here).

  • Consulting & industry projects: He gained consulting experience at trommsdorff + drüner (Berlin) and has worked and cooperated with a big variety of high-end companies – from big luxury houses such as Hermès, Dior, Kering group, Loewe, Louis Vuitton, Mercedes-Benz/Daimler, Montblanc, and Ralph Lauren, to high-end specialist brands such as Bollinger, Breguet, Gaggenau, Glashütte Original, Hasselblad, Jaeger-LeCoultre, KPM Berlin, Meissen, and Sandriver, to high-end industry organizations such as the Luxury Institute New York and Meisterkreis (the German high-end association), and a variety of SME's and start-ups including Longio (Chinese watchmaker), Vass (shoes from Budapest), and Welter (wallpaper).