Luxury Brand Management
Heine, K. (2012) Luxury Brand Management, Technische Universität Berlin, ISSN: 2193-1208, www.luxury-brand-management.com.
"Luxury Brand Management" is a serial published on this webpage at irregular intervals. Areas of interest include the luxury brand identity and personality and luxury consumer behaviour. The first paper "The Concept of Luxury Brands" concentrates on the definition and categorization of luxury products and brands.
|Heine, K.||The Concept of Luxury Brands||1||1.0||Sep 7 2011||The first one!|
|Heine, K., Ochkovskaya, M. and Timofeev, J.||Концепция брендов роскоши||1-RU||1.0||Mar 26 2012||The Concept of Luxury Brands, Russian Edition|
|Heine, K.||The Concept of Luxury Brands||1||2.0||Nov 7 2012||Slightly revised, here and there a bit|