2015 Global Fashion Management Conference at Florence

Track chair on Luxury Trends and Strategies

Presentation: Heine, K.; Phan, M.; Massarini, M.; He, J. (2015) Managing country‐of‐origin effects for luxury brand building in China. Presented at the Global Fashion Management Conference, Florence, June 25-28, abstract published in proceedings.

Thursday, 25 Jun 2015