Call for Cooperation: The Mystique of Luxury Brands Conference

The two-day conference explores contemporary issues and innovative research in the area of luxury branding management. Bringing together over 100 industry and academic presenters specializing in the area of luxury branding, the conference aims to bridge the link between industry and academia. This conference serves as a platform for sharing research ideas, findings and insights within the luxury branding area.

Venue: The Majesty Plaza in Shanghai, China

Date: 12 - 13 May 2016


  • Curtin Business School: Ian Phau & Richard Francis
  • EMLYON Business School: Michel Phan & Klaus Heine


Friday, 22 Jan 2016

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The Mystique Luxury Brand Conference


Academic Conference Participants

Dr. Klaus Heine
EMLYON Business School
China / Shanghai
Monia Massarini
University of Udine
Italy / Udine