Call for Papers: 2015 Global Fashion Management Conference at Florence

You are cordially invited to submit papers for our conference track "New Luxury vs. Old Luxury: Luxury Trends and Strategies".

An opportunity to exchange thoughts about luxury brand management, fashion marketing, consumer behavior in fashion, design management, retail, culture and media studies in fashion, marketing research in fashion, New Product Development in fashion, etc.

Subject of the conference: Renaissance of Marketing and Management in Fashion

Venue: University of Florence, Florence, Italy

Hosts: Italian Marketing Association, International Textile and Apparel Association, Korean Scholars of Marketing Science & University of Florence

Organizers: Global Alliance of Marketing & Management Associations

Partners: Center for Sustainable Culture & Service, Yonsei University Korea Economy & Management Development Institute

 

Track of Michel Phan & Klaus Heine:

New Luxury vs. Old Luxury: Luxury Trends and Strategies

 

You are cordially invited to submit papers for our track.

Submission Deadline: January 15, 2015

Conference Date: June. 25-28, 2015

More information about the conference you can find here.

Friday, 03 Oct 2014