Track Chair at the Global Marketing Conference in Singapore

2014 Global Marketing Conference at Singapore “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice”
Track chair of Michel Phan and Klaus Heine: "Luxury Marketing in China and Other Emerging Markets".

Publications:

  • Herm, S., Möller, J. & Heine, K. (2014) Endorser’s Body Posture as an Antecedent of (Luxury) Brand Personality Perception. Presented at the Global Marketing Conference, Singapore, July 15-18, full article published in proceedings.
  • Bellini, N., Heine, K., Rovai, S. & He, J. (2014) Are Chinese Consumers Ready for Chinese Luxury Brands? Presented at the Global Marketing Conference, Singapore, July 15-18, abstract published in proceedings.

 

Wednesday, 16 Jul 2014

Share your thoughts and opinions to this posting. Do you have any ideas for improvement, some other insights or good examples?
Useless comments will be deleted immediately.