Track Chair at the Global Marketing Conference in Singapore
2014 Global Marketing Conference at Singapore “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice”
Track chair of Michel Phan and Klaus Heine: "Luxury Marketing in China and Other Emerging Markets".
- Herm, S., Möller, J. & Heine, K. (2014) Endorser’s Body Posture as an Antecedent of (Luxury) Brand Personality Perception. Presented at the Global Marketing Conference, Singapore, July 15-18, full article published in proceedings.
- Bellini, N., Heine, K., Rovai, S. & He, J. (2014) Are Chinese Consumers Ready for Chinese Luxury Brands? Presented at the Global Marketing Conference, Singapore, July 15-18, abstract published in proceedings.