In the luxury and high-end cultural & creative industries you cannot create a business without creating a brand. The success of a brand depends on fundamental strategic decisions about a brand’s identity and positioning that create (brand) benefits for the target groups, based on in-depth consumer insights. We are specializing in developing useful frameworks for brand-building in the high-end cultural & creative industries and in applying them through various projects with big luxury maisons, but also with handicraft brands and start-ups.