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Online Readings

  • What is Brand Identity?
    • Brand Identity vs. Brand Image
    • Brand Identity vs. Self-Concept
    • Brand Identity vs. Traditional Brand Positioning
  • Brand-Building Canvas
  • The Brand-Self-Seven
    • Block I: Brand Vision
    • Block II: Product
    • Block III: Customers
    • Block IV: Brand Character
    • Block V: Brand Relationships
    • Block VI. Brand Touchpoints
    • Block VII: Brand Expression
  • Glossary

The Concept of Luxury Brands

  • The Code of Luxury
  • The Identity of Luxury Brands

 

Prof. Dr. Vera Seidemann

 

 

 

  • Post-doctoral researcher in high-end consumer behavior at University of Rostock.

  • Expertise: high-end consumer behavior, market research.

 

 

 

 

 

 

 

 

News

  • Special Issue on Luxury Branding coming out Monday, 13 Aug 2018
  • New article: Personality-Driven Luxury Brand Management Sunday, 12 Aug 2018
  • Looking for Lecturers in our new "High-end Brand Management" Program Friday, 3 Nov 2017
  • Call for Papers: International Workshop on Luxury Retail, Operations and Supply Chain Management Thursday, 10 Aug 2017
  • Call for Papers - Luxury Research Journal Tuesday, 6 Jun 2017

 

 

 

Newly Added Brands

  • Forrest Essentials New Delhi
    Tuesday, 30 Aug 2022
  • Chando Shanghai
    Tuesday, 4 Jan 2022
  • Lixiang Beijing
    Tuesday, 4 Jan 2022
  • Xiaopeng Guangzhou
    Tuesday, 4 Jan 2022
  • Hongqi Changchun
    Wednesday, 7 Jul 2021

Updated Brands

  • Forrest Essentials New Delhi
    Tuesday, 30 Aug 2022
  • Chando Shanghai
    Tuesday, 4 Jan 2022
  • Lixiang Beijing
    Tuesday, 4 Jan 2022
  • Xiaopeng Guangzhou
    Tuesday, 4 Jan 2022
  • Hongqi Changchun
    Wednesday, 7 Jul 2021

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