Conference Program - Day 1
|08.00 – 09.00||Registration|
|09.00 – 10.30||Opening Addresses
Keynote Speeches: Luxury Trends in China
|10.30 – 11.00||Networking Coffee Break|
Session 1 – Chinese Luxury Brands: Entrepreneurship and Intrapreneurship in China
With the growth of Chinese Consumers’ Appetite for luxury goods, Chinese luxury brands started to emerge. What should Chinese entrepreneurs or large corporations do to create their own luxury brands? How can Chinese luxury brand differentiate themselves from their Western counterparts? How can they be creative?
|11.00 – 12.30||Panel Discussion
|12.30 – 13.30||Lunch & Networking|
Session 2 – Luxury Fashion, Watch and Jewelry Brands:
Identifying Chinese Consumer Insights
In recent years, many western fashion, watch and jewelry brands were struggling to appeal to Chinese consumers and some even had to withdraw from the Chinese market. What are the key success factors to remain attractive in Chinese consumers’ mind? How can Western brands continue to make Chinese consumers dream and regain their preferences?
|13.30 – 15.15||Panel Discussion:
|15.15 – 15.45||Networking Coffee Break|
Session 3 – Luxury Hospitality and Lifestyle Brands:
Leveraging on Customer Relationship Management
With a growing middle-class in China, the demand for luxury hospitality and lifestyle services are also increasing, especially in terms of travel services. What could services and hospitality brands do to take full advantage of this booming market? What are the pitfalls to be aware of? How to build stronger relationships with customers?
|15.45 – 17.15||Panel discussion:
|17.15 – 17.30||Closing remarks: Prof. William WANG, Associate Dean, emlyon business school|
|18.30 – 21.30||“Paris of the East Charity Gala Dinner”– VIP Hall (5th Floor)|