Conference Program - Day 2

Latest version: 25 April 2016

 

 

Session 1: 09:00 - 10:30

Session 1.1: Luxury Fashion Management, Leeds Hall
Session Chair: Bin Shen Jerry

 

  Title Authors  
  Approach or avoidance? The dual role of face in fashion consumption
  • Wangshuai Wang, Shanghai JiaoTong University, China
 
  Treasure hunting: Fascination behind luxury second-hand consumption
  • Linda Turunen, University of Vaasa, Finland
 
  Fashion and The Fashion System: Assessing the role of the Educational Environment
  • Monia Massarini, University of Udine, Italy
 
  Brand Loyalties in Luxury and Fast Fashion Co-branding 
  • Bin Shen Jerry, Donghua University, China
  • Jason Choi, Hong Kong Polytechnic University, Hong Kong
 

 

Session 1.2: Advertising & Method in Luxury Branding, Lyon Hall
Session Chair: Billy Sung

 

  Title Authors  
  The Peak of Luxury: Vertical Height Enhances Perceived Prestige of Products
  • Eugene Chan, University of Technology Sydney, Australia
 
  Sex Appeal, Luxury Value Perceptions, and Consumer Evaluation of Luxury Brand Advertising
  • Fang Liu, University of Western Australia, Australia
  • Nurfareena Zahari, University of Western Australia, Australia
 
  Does Genuinuity sell, or is it not considered genuine? An exploratory study into how consumers perceive genuine claims in advertising and its effect on consumers purchase intention.
  • Brian T Hart, Curtin University, Australia
  • Min Teah, Curtin University, Australia
  • Ian Phau, Curtin University, Australia
 
  Workshop on Luxury Branding Consumer Research Lab
  • Billy Sung , Curtin University, Australia
 

 

Session 1.3: Luxury Branding in Asia, Sydney Hall
Session Chair: Michel Phan

 

  Title Authors  
  Monogamy and promiscuity: A study of consumer (Mis)behavior of luxury brands in Thailand
  • R Mandhachitara, Pennsylvania State University, USA
 
  Higher Education as Luxury Good: A Conceptual Model
  • Alan Duesterhaus, Millikin University, USA
 
  Purchase Agents and Luxury Purchase Behavior in China: An Agenda for Research Themes
  • Yang Sun, Zhejiang SCI-TECH University, China
  • Shenghui Wang, Tongji University, China
  • Jing Fei Long, China Construction Bank
 
  Drivers of perceived luxuriousness of a premium private label product
  • Seoyoung Kim, Korea University Business School, Korea
  • Sungkyu Lee, Korea University Business School, Korea
  • Jong-Ho Lee, Korea University Business School, Korea
  • Charles R. Taylor, Villanova School of Business, USA
 

 

 

The Mystique Luxury Brand Conference

 

 

Session 2: 11:00 - 12:30

Session 2.1: Brand Equity, Leeds Hall
Session Chair: Isaac Cheah

 

  Title Authors  
  Exploratory Study on Brand Equity Transfer of Parent Luxury Product to Service Brand
  • Jiseon Ahn, University of Houston, USA
  • Jingwei Cai, University of Houston, USA
  • JungKun Park, Hanyang Univerisity, South Korea
 
  Factors influencing purchase intention of luxury customers in Morocco
  • Nicolas Hamelin, S P Jain School of Global Management, Singapore
  • Park, Thaichon, S P Jain School of Global Management, Singapore
 
  Applying consumer-based brand equity in luxury hotel branding: An empirical study
  • Matthew Liu, University of Macau, Macau
  • Anthony Wong, City University of Macau, Macau
  • Tseng Ting-Hsiang, Feng Chia University, Taiwan
  • Angela Wen-Yu Chang, University of Macau, Macau
  • Ian Phau, Curtin University, Australia
 
  Factors affecting consumer attitude and purchase intention of luxury brands
  • Isaac Cheah Curtin, University, Australia
  • Jared Lloyd, University, Australia
  • Ian Phau, Curtin University, Australia
 

 

Session 2.2: Hedonic Consumption, Lyon Hall
Session Chair: Vanesaa Quintal

 

  Title Authors  
  Effects of contextual price promotions and online information on luxury hotel revenue: An empirical investigation of global resort hotels
  • Seongsoo Jang, ESC Rennes School of Business, France
  • Luiz Moutinho, Dublin City University, Ireland
 
  The Effect of Presentation Order on Evaluation of Experiential Options in Luxury Tour Packages
  • Yu Chen Hung, University of Newcastle, Australia
  • Liang Song, Beijing International Studies University, China
  • Fred Chao, University of Newcastle, Australia
 
  Individual hedonic value influences on luxury consumers: The moderating effect of interpersonal effects
  • Hao Zhang, Northeastern University, China
  • Yang Sun, Zhejiang SCI-TECH University, China
 
  Hedonic binging propensity and its impact on intention to engage in indulgent behaviour
  • Zorana Soldat, Curtin University, Australia
  • Vanessa Quintal , Curtin University, Australia
  • Ian Phau, Curtin University, Australia
 

 

Session 2.3: Consumer Behavior, Sydney Hall
Session Chair: Luke Butcher

 

  Title Authors  
  Unpacking yin and yang of luxury beef and food counterfeiting in China
  • Karen Miller, University of Southern Queensland, Australia
  • Faeze Rezazade, University of Southern Queensland, Australia
 
  Veblen Dual Forces and the making of a Luxurised Society
  • Bayo Adekanmbi, University in London, England
 
  The impact of luxury brand attachment on consumer-brand relationship: A research proposition
  • Anwar Sadat Shimul, Curtin University, Australia
  • Michael Lwin, Curtin University, Australia
  • Ian Phau, Curtin University, Australia
 
  Sharing the love in online luxury communities
  • Luke Butcher, Curtin University, Australia
  • Nathan Currie, Curtin University, Australia
 

 

 

The Mystique Luxury Brand Conference

 

Session 3: 13:30 - 15:00

Session 3.1: Counterfeit Luxury Products, Leeds Hall
Session Chair: Min Teah

 

  Title Authors  
  Why some consumers buy counterfeit luxury products when they could afford the genuine ones? A tale of two cultures
  • Norizan Kassim, King Abdulaziz University, Saudi Arabia
  • Naima Bogari, King Abdulaziz University, Saudi Arabia
  • Mohamed Zain, King Abdulaziz University, Saudi Arabia
 
  Thai traveller’s motivations to purchase counterfeits while on a holiday
  • Ian Phau, Curtin University, Australia
  • Min Teah, Curtin University, Australia
  • Lokweetpun Suprawan, Bangkok University, Thailand
 
  Sellers and buyers of counterfeit products via digital platforms: Stories from the dark side
  • Park Thaichon, S P Jain School of Global Management, Australia
  • Sarah Quach, Swinburne University of Technology, Australia
 
  The Counterfeit Shopaholic: The case of US travellers
  • Min Teah, Curtin University, Australia
  • Ian Phau, Curtin University, Australia
 

 

Session 3.2: Luxury Branding Strategy, Lyon Hall
Session Chair: Michael Lwin

 

  Title Authors  
  Understanding luxury consumption behavior in Vietnam: a research agenda
  • My Lan Nguyen, Vietnam National University, Vietnam
  • Viet Dung Trinh, Vietnam National University, Vietnam
 
  An Indexical-Iconic Approach to Communicating Authenticity in Informational Product Packaging: The Case of Luxury Korean Red Ginseng Creams
  • Sean Lee, Curtin University, Australia
  • Billy Sung, Curtin University, Australia
  • Aaron Lim, Curtin University, Australia
  • Vanessa Quintal, Curtin University, Australia
  • Ian Phau, Curtin University, Australia
 
  Design-Driven Luxury Brands
  • Ravi Chitturi, Lehigh University, USA
 
  Young Consumer’s Irrational Motives of Retail Borrowing
  • Michael Lwin, Curtin University, Australia
  • Anwar Sadat Shimul, Curtin University, Australia
  • Ian Phau, Curtin University, Australia
 

 

Session 3.3: Sinful Luxury Products, Sydney Hall
Session Chair: Akinori Ono and Mai Kikumori

 

  Title Authors  
  Is there a relationship between perceived differentiation and pricing power? Multi-country evidence from luxury and standard whisky categories
  • Jenni Romaniuk, University of South Australia, Australia
  • Justin Cohen, University of South Australia, Australia
  • Tommy Ha, University of South Australia, Australia
 
  Creating satisfaction and attachment to parks: A conceptualisation
  • Vanessa Quintal, Curtin University, Australia
  • Sean Lee, Curtin University, Australia
 
  Measuring the influence of scarcity on the perceptions of luxury: The case of a boutique luxury chocolate brand
  • Siobhan Hatton-Jones, Curtin University, Australia
  • Min Teah, Curtin University, Australia
  • Ian Phau, Curtin University, Australia
 
  The impacts of NFU (need for uniqueness) on WOM (word of mouth): Considering the difference between luxury and ordinary goods
  • Akinori Ono Keio, University, Japan
  • Haoying Wang, Keio University, Japan
 

 

 

The Mystique Luxury Brand Conference

 

 

Session 4: 15:30 - 17:00

Session 4.1: Luxury Cosmetics & Brand Heritage, Leeds Hall
Session Chair: Thomas Lee

 

  Title Authors  
  From Country-of-Origin towards Culture-of-Origin; Branding Chinese for luxury
  • Pia Polsa, Hanken School of Economics, Finland
  • Fan Xiucheng, Fudan School of Management, China
 
  Conceptualising Perceived Risk and Past Experience on Intention to Engage in Cosmetic Procedure
  • Abhi Sood, Curtin University, Australia
  • Vanessa Quintal, Curtin University, Australia
  • Ian Phau, Curtin University, Australia
 
  Consumer's perception toward a cosmetic brand in Australia: Case study of Shiseido
  • Weiwei Zhang, Curtin University, Australia
  • Ian Phau, Curtin University, Australia
  • WMin Teah, Curtin University, Australia
 
  How does brand orientation contributes to brand performance and does competitive intensity matter?
  • Thomas Lee, Curtin University, Australia
  • Aron O'cass, University of Tasmania, Australia
  • Phyra Sok, Monash University, Australia
 

 

Session 4.2: Emotions in Luxury Branding, Lyon Hall
Session Chair: Graham Ferguson

 

  Title Authors  
  Using psychophysiological methodologies in luxury marketing
  • Billy Sung, Curtin University, Australia
  • Ian Phau, Curtin University, Australia
 
  Me, My brand and I: Consumer responses to brand-related rejection - the role of brand identification and the source of rejection
  • Dina Khalifa, Glasgow Caledonian University, Scotland
  • Paurav Shukla, Glasgow Caledonian University, Scotland
 
  A Study of Agonistic Behaviour of Luxury Brand Consumption
  • Elaine Sutrisna, Curtin University, Australia
  • Min Tea, Curtin University, Australia
  • Ian Phau, Curtin University, Australia
 
  Exploring the use of less prominent branding by luxury brands
  • Graham Ferguson, Curtin University, Australia
 

 

Session 4.3: Luxury Branding Online, Sydney Hall
Session Chair: Klaus Heine

 

  Title Authors  
  From connoisseur luxury to mass luxury: Co-value creation and destruction in the online environment
  • Sarah Quach, Swinburne University of Technology, Australia
  • Park Thaichon, S P Jain School of Global Management, Australia
 
  Antecedents of Luxury Brand Hate
  • Douglas Bryson, ESC Rennes School of Business, France
  • Glyn Atwal, Univ. Bourgogne Franche-Comté, ESC Dijon-CEREN, France
  • Peter Hultén, Umeå School of Business and Economics, Sweden
  • Klaus Heine, emlyon business school, China
 
  Consumer traits and iPhone consumption in China: A comparison between iPhone owners and non-iPhone owners
  • Gong Sun, Central University of Finance and Economics, China
  • Jie Li, Shanghai University, China
  • Wangshuai Wang, Shanghai Jiao Tong University, China
  • Zhiming Cheng, Macquarie University, Australia
  • Steven D’Alessandro, Charles Sturt University, Australia
  • Lester Johnson, Swinburne University of Technology, Australia
 
  Workshop on Agency
  • Luke Butcher, Curtin University, Australia
 

 

 

The Mystique Luxury Brand Conference

 

 

Sunday, 24 Apr 2016