The Mystique Luxury Brand Conference

 

The two-day conference explores contemporary issues and innovative research in the area of luxury branding management. Bringing together over 100 industry and academic presenters specializing in the area of luxury branding, the conference aims to bridge the link between industry and academia. This conference serves as a platform for sharing research ideas, findings and insights within the luxury branding area.

 

 

Day 1

Luxury Brands Regaining Growth in China: Dialogue between CEOs and Scholars

 

Day 2

Academic Sessions on Luxury Brands

 
 

The first day comprises of industry presentations on luxury brands in three different sessions focusing on the following overarching themes:

  • Session 1: Chinese Luxury Brands: Entrepreneurship and Intrapreneurship in China
  • Session 2: Luxury Fashion, Watch and Jewelry Brands: Identifying Chinese Consumer Insights
  • Session 3: Luxury Hospitality and Lifestyle brands: Leveraging on Customer Relationship Management
 

The second day comprises of academic sessions on luxury brands by more than fifty presenters from forty academic institutions and eighteen countries. The day is split into twelve sessions that deal with the following themes:

  • Luxury branding management and strategies
  • Advertising and communication of luxury brands
  • Consumer behavior in luxury branding
  • Hedonic consumption of luxury brands
  • Counterfeits of luxury brands
 

 

Venue: The Majesty Plaza Hotel, Ballroom A, No. 719 East Nanjing Road, Shanghai
Conference in English with simultaneous translation.

Please contact us for any inquiries of cooperation.

 

 

The Mystique Luxury Brand Conference

 

Academic Conference Participants

Dr. Luke Butcher
Curtin University
Australia / Perth
Siobhan Hatton-Jones
Curtin University
Australia / Perth
Dr. Klaus Heine
EMLYON Business School
China / Shanghai
Dr. Sabine Ichikawa
EM Lyon in Shanghai
China / Shanghai
Prof. Dr. Dr. Goodman Lacroix
Vittrup
Suriname / Hahn
Sean Lee
Curtin University
Australia / Perth
Dr. Thomas Lee
Curtin University
Australia / Perth
Dr. Michael Lwin
Curtin University
Australia / Perth
Monia Massarini
University of Udine
Italy / Udine
Dr. Michel Phan
EMLYON Business School
China / Shanghai
Prof. Ian Phau
Curtin University
Australia / Perth
Dr. Vanessa Quintal
Curtin University
Australia / Perth
Anwar Sadat Shimul
Curtin University
Australia / Perth
Abhi Sood
Curtin University
Australia / Perth
Dr. Billy Sung
Curtin University
Australia / Perth
Elaine Sutrisna
Curtin University
Australia / Perth
Brian t Hart
Curtin University
Australia / Australia
Dr. Min Teah
Curtin University
Australia / Perth
Weiwei Zhang
Curtin university LBRC
Australia / Perth