The Mystique Luxury Brand Conference


The two-day conference explores contemporary issues and innovative research in the area of luxury branding management. Bringing together over 100 industry and academic presenters specializing in the area of luxury branding, the conference aims to bridge the link between industry and academia. This conference serves as a platform for sharing research ideas, findings and insights within the luxury branding area.



Day 1

Luxury Brands Regaining Growth in China: Dialogue between CEOs and Scholars


Day 2

Academic Sessions on Luxury Brands


The first day comprises of industry presentations on luxury brands in three different sessions focusing on the following overarching themes:

  • Session 1: Chinese Luxury Brands: Entrepreneurship and Intrapreneurship in China
  • Session 2: Luxury Fashion, Watch and Jewelry Brands: Identifying Chinese Consumer Insights
  • Session 3: Luxury Hospitality and Lifestyle brands: Leveraging on Customer Relationship Management

The second day comprises of academic sessions on luxury brands by more than fifty presenters from forty academic institutions and eighteen countries. The day is split into twelve sessions that deal with the following themes:

  • Luxury branding management and strategies
  • Advertising and communication of luxury brands
  • Consumer behavior in luxury branding
  • Hedonic consumption of luxury brands
  • Counterfeits of luxury brands


Venue: The Majesty Plaza Hotel, Ballroom A, No. 719 East Nanjing Road, Shanghai

Conference in English with simultaneous translation.

Please contact us for any inquiries of cooperation.



The Mystique Luxury Brand Conference


Academic Conference Participants

Dr. Klaus Heine
EMLYON Business School
China / Shanghai
Monia Massarini
University of Udine
Italy / Udine