Brand Expression Toolkit

How to use the Brand Expression Template?

The toolkit 'Brand Expression' contains the Brand Expression Template, explanations & examples about how to complete each component and additional templates to enter more details about each component.

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Publication date: 8.9.2018, last updated: 8.9.2018

News

Special Issue on Luxury Branding coming out Monday, 13 Aug 2018
New article: Personality-Driven Luxury Brand Management Sunday, 12 Aug 2018
Looking for Lecturers in our new "High-end Brand Management" Program Friday, 3 Nov 2017
Call for Papers: International Workshop on Luxury Retail, Operations and Supply Chain Management Thursday, 10 Aug 2017
Call for Papers - Luxury Research Journal Tuesday, 6 Jun 2017

Newly Added Brands

Forrest Essentials New Delhi
Tuesday, 30 Aug 2022
Chando Shanghai
Tuesday, 4 Jan 2022
Lixiang Beijing
Tuesday, 4 Jan 2022
Xiaopeng Guangzhou
Tuesday, 4 Jan 2022
Hongqi Changchun
Wednesday, 7 Jul 2021

Updated Brands

Forrest Essentials New Delhi
Tuesday, 30 Aug 2022
Chando Shanghai
Tuesday, 4 Jan 2022
Lixiang Beijing
Tuesday, 4 Jan 2022
Xiaopeng Guangzhou
Tuesday, 4 Jan 2022
Hongqi Changchun
Wednesday, 7 Jul 2021