Florasis (Hua Xizi)

The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to help Chinese women feel as beautiful as Xizi no matter how they do their makeup. The English name, Florasis, also resonates with the Chinese brand image, where “Flora” is the goddess of flowers. It is a metaphor to say those who use the products are  as beautiful as flower.
Founded: 2017
Hangzhou / Hangzhou
Main category: Cosmetics
Core product: Skincare
Product categories: Cosmetics, Skincare, Make-up