"Evisu or Evisu Genes is a Japanese designer clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods. The brand was formally founded in 1991 in Osaka, Japan, by Hidehiko Yamane, although the research and planning necessary to reproduce the perfect pair of vintage jeans had been going on for several years prior to this. Yamane was trained as a tailor, but his love for vintage jeans and his disappointment with the mass-produced modern versions led him first to the vintage clothing export business, and then to putting together the elements required to reproduce vintage-style jeans. This required the gathering of various bits of machinery, none of which had been produced for the last 40 years." (http://en.wikipedia.org/wiki/Evisu)
Founded: 1991
Main category: Fashion
Core product: Fashion
Product categories: Fashion