Global Marketing Conference

This is a call for conceptual and empirical contributions for my track chair on "Luxury Brand-Building" at the Global Marketing Conference in Hong Kong.

Read the full call for papers of the conference here (as PDF). More information about the program you can find here.

Please feel free to get in touch with me before submission to discuss ideas.

Best regards

Klaus Heine



Share your thoughts and opinions to this posting. Do you have any ideas for improvement, some other insights or good examples?
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