Market Research
Fur Free Europe Study
Comprehensive analysis of luxury vehicle purchasing behavior across European markets.
We partnered with BMW to understand evolving consumer expectations in the premium automotive segment. Our research spanned 8 European markets and engaged over 3,500 high-net-worth individuals.
The study employed a mixed-methodology approach combining in-depth qualitative interviews with quantitative surveys. We conducted ethnographic research at dealerships and analyzed social listening data.
Key findings revealed a significant shift toward sustainability concerns among younger affluent buyers, with 67% stating environmental credentials now influence their purchase decision.
- Quantitative consumer surveys (n=3,500)
- In-depth qualitative interviews
- Competitive landscape analysis
- Social listening & sentiment analysis
- Customer journey mapping
- Strategic recommendations workshop
- Competitive landscape analysis
- Social listening & sentiment analysis
- Customer journey mapping
- Strategic recommendations workshop
Brand Strategy
ICF Next Health-Conscious Consumer Study
Strategic research to reposition a legacy snack brand for health-conscious millennials.
Nestlé engaged us to navigate the delicate balance of brand evolution. The challenge: modernize a beloved 50-year-old snack brand to appeal to health-conscious consumers while maintaining emotional connection with loyalists.
Our research uncovered that "health" means different things to different segments. For millennials, it's about transparency and clean labels. For Gen X, it's portion control.
We developed a segmentation framework that allowed Nestlé to create targeted messaging for each group. The resulting campaign achieved a 23% increase in brand consideration.
- Brand health tracking study
- Consumer segmentation analysis
- Focus groups across 3 generations
- Message testing & optimization
- Packaging concept evaluation
- Go-to-market strategy development
Market Research
China Real Estate Study
Comprehensive analysis of luxury vehicle purchasing behavior across European markets.
We partnered with BMW to understand evolving consumer expectations in the premium automotive segment. Our research spanned 8 European markets and engaged over 3,500 high-net-worth individuals.
The study employed a mixed-methodology approach combining in-depth qualitative interviews with quantitative surveys. We conducted ethnographic research at dealerships and analyzed social listening data.
Key findings revealed a significant shift toward sustainability concerns among younger affluent buyers, with 67% stating environmental credentials now influence their purchase decision.
- Quantitative consumer surveys (n=3,500)
- In-depth qualitative interviews
- Competitive landscape analysis
- Social listening & sentiment analysis
- Customer journey mapping
- Strategic recommendations workshop
- Competitive landscape analysis
- Social listening & sentiment analysis
- Customer journey mapping
- Strategic recommendations workshop
Brand Strategy
Millionaire Survey
Strategic research to reposition a legacy snack brand for health-conscious millennials.
Nestlé engaged us to navigate the delicate balance of brand evolution. The challenge: modernize a beloved 50-year-old snack brand to appeal to health-conscious consumers while maintaining emotional connection with loyalists.
Our research uncovered that "health" means different things to different segments. For millennials, it's about transparency and clean labels. For Gen X, it's portion control.
We developed a segmentation framework that allowed Nestlé to create targeted messaging for each group. The resulting campaign achieved a 23% increase in brand consideration.
- Brand health tracking study
- Consumer segmentation analysis
- Focus groups across 3 generations
- Message testing & optimization
- Packaging concept evaluation
- Go-to-market strategy development