The Nikkei Electronic Edition (2025, 31 July) Luxury brands: Hermès and Prada are Winners; Price hikes determine Success, by Mana Nakazora & Sotaro Yumae, Tokyo, quotes about luxury branding and industry trends, https://www.nikkei.com/article/DGXZQOGR30DQL0Q5A730C2000000.
The Nikkei Electronic Edition (2025, 24 April) Gucci's Kering sees 14% drop in Revenue in first Quarter, a mixed Picture for European Luxury Brands, by Tomoko Suzuki & Sotaro Yumae, Tokyo, quotes about luxury branding and industry trends, https://www.nikkei.com/article/DGXZQOGR23ECV0T20C25A4000000.
The Nikkei Newspaper (2025, 13 Feb) and The Nikkei Electronic Edition (2025, 12 Feb) Luxury Brands' Profits fall amid China Downturn - Gucci's Kering drops 60%, by Tomoko Suzuki & Sotaro Yumae, Tokyo, quotes about luxury branding and industry trends, https://www.nikkei.com/article/DGKKZO86678470S5A210C2TB2000.
The Nikkei Newspaper (2024, 26 Nov) and The Nikkei Electronic Edition (2024, 25 Nov) Prada's rebellious Spirit: Successor of Founding Family will remain independent, by Tomoko Suzuki & Sotaro Yumae, Tokyo, quotes about luxury branding and industry trends, https://www.nikkei.com/article/DGXZQOGR03E5X0T01C24A0000000.
Werben & Verkaufen (2018) “Chanel ist doch häßlich" [Chanel is actually ugly] – interview with Klaus Heine by Thomas Seldeck about trends in the luxury / high-end segment, pp. 44-46.
European Business Review (2017) Processo Aims Higher, by Rebecca Gibb, quotes about how to develop a high-end wine brand, pp. 40-41.
Miele Magazin (2017) Die Macht des Benchmarks [The Power of the Benchmark], by Jochen Büttner, quotes about high-end brand positioning.
The West Australian (2016, May 21) Downturn, what downturn? Article by Kim Macdonald with quotes of Michel Phan, Ian Phau and Klaus Heine about luxury market trends.
Luxury Business Report (2016) Luxury Brand Ranking in Cooperation with Ernst & Young, Klaus Heine was part of the jury to rank the brands.
Manager-Magazin (2015) China-Experte über neue Edelmarken: "In Sachen Luxus können wir von den Chinesen lernen" [China Expert on New Luxury Brands: “When it comes to luxury, we can learn from the Chinese”], interview with Klaus Heine about the development of Chinese high-end brands. Link
Werben & Verkaufen Extra: Luxusmarketing (2015) Eigenlob stinkt: Luxusmarketing findet heute auf immer mehr Kanälen statt. Luxusforscher Klaus Heine spricht über innovative Marketingstrategien für elitäre Zielgruppen [Self-praise stinks: luxury marketing today takes place on more and more channels], interview with Klaus Heine by Irmela Schwab.
Luxury Business Report (2015) Ranking of the Top 50 German Luxury Brands in cooperation with Ernst & Young, Klaus Heine was part of the jury to rank the brands.
Sonntag, Mediengruppe Madsack (2014, December 22) Man Gönnt sich ja Sonst Alles [One indulges in everything else anyway], by Daniel Behrendt, quotes about luxury trends & sustainable luxury.
Horizont, Report Premiumzielgruppen (2014, May 8) Paket vom Fleischer [Package from the Butcher], No. 19/2014, p. 37, by Frank Behrens, quotes about ecommerce strategies of luxury food brands.
China Trends Index (2013, December) Luxury Brand Ranking China, pp. 25-33, providing insights about the top luxury brands in China: Dior, BMW, Chanel & Rolex.
Wirtschaftswoche Online (2013, December 7) Chinas Uhrmacher greifen an [China’s Watchmaker are Going on the Offensive], by Tobias Finger, quotes about the perspectives of Chinese luxury watch brands. Link
Wirtschaftsblatt (2013, October 8) Wien mausert sich zur Luxus-Stadt [Vienna morphs into a luxury city], by Thomas Pressberger, online version here, quotes about the luxury city branding of Vienna.
KURIER Wien (2013, April 17) Die neue, alte Lust sich von der Masse abzuheben [The new, old desire to stand out from the crowd], pp. 8-9, by Barbara Stieger, quotes about the democratization of luxury and the masstige trend.
Die Presse / Luxury Estate (2013, April 13) Über Luxus: Klaus Heine beschäftigt sich mit Luxus, seinen Marken, Konsumenten und dem Wandel [About Luxury: Klaus Heine examines luxury, its brands, consumers, and change], p. 14, by Astrid Müllner, quotes about luxury trends and the dimensions of luxury brand personality.
n-tv (2013, March 23) Meisterkreis trifft sich in Berlin: Den Vorzug des Luxus erleben [Meisterkreis Meets in Berlin: Experiencing the Privilege of Luxury], by Andreas Kock, Watch podcast.
Marianne (2013, March 10) Les belles mécaniques, fantasme masculin [Beautiful Machines, a Male Fantasy], by Julie de Los Rios, online version here, quotes about the motives of luxury consumption.
Profil (2013, January) Bling-Bling: Der neue Pomp - Der deutsche Luxusforscher Klaus Heine über guten Geschmack, Discounter-Pomp und russische Verhältnisse [Bling-Bling: The New Pomp – German Luxury Researcher Klaus Heine on Good Taste, Discount-Store Pomp, and Russian Conditions], No. 1, pp. 86-87, by Alexander Bartl, online version here.
TOP Magazin Frankfurt (2012, December) Luxury Sells - Die neue Lust auf Luxus [The new desire for luxury], by Dr. Jutta Failing, online version here, quotes about characteristics of luxury and luxury trends
Expression - The Magazine of American Express in Thailand (2012, October-December) In Good Company, pp. 71-82, by Alice Davis, quotes about the development of the luxury industry and the management of luxury brands.
Horizont (2012, November 22) Zu Luxusprodukten aus dem Fernen Osten: Am seidenen Faden [On Luxury Products from the Far East: By a Thread], No. 47, p. 32, by Frank Behrens, quotes about the development of luxury brands in China.
brandeins (2012, October) Schwerpunkt Spezialisten: Der Bauchladen [Focus on Specialists: The Peddler’s Tray], pp. 126-130, by Matthias Hannemann, quotes about luxury brand extensions. Link
Springer for Professionals (2012, October 17) Keine Krise für Luxusgüter [No Crisis for Luxury Goods], by Isabel Kiely, quotes about the symbolic meaning of luxury brands. Link
Stuttgarter Nachrichten (2012, June 9) Luxus für alle: Der Markt für schöne und teure Güter in Deutschland boomt - Firmen ködern die Kunden mit Einstiegsangeboten [Luxury for All: The Market for Beautiful and Expensive Goods in Germany Is Booming – Companies Lure Customers with Entry-Level Offers], No. 131, p. 11, by Daniel Gräfe, quotes about luxury trends and the functional component of the luxury brand identity.
Business Recorder Pakistan (2023, May 11) Pakistan has a Potential for International Luxury Brands, interview of Klaus Heine by Ali Khizar Aslam & Mobin Nasir about the identity of luxury brands and luxury marketing in Pakistan.
DAWN Newspaper Pakistan (2012, May 4) International Conference on Marketing, p. 1 & 2 of the supplement; presentation of speakers.
Zeit Online (2012, April 30) Geiz ist nicht mehr geil [Stinginess Is No Longer Cool], by Anne-Sophie Lang, quotes about luxury trends and luxury consumer behavior. Link
The GENTEEL (2012, April 19) Glamour is served, by Silvia Brambilla, quotes about luxury brand extensions, luxury trends and luxury brand management. Link
Media Spectrum (2012) Symbolik von Produkten immer kaufentscheidender [Symbolism of products increasingly decisive for purchase]: Interview mit Klaus Heine, der am Marketinglehrstuhl der Technischen Universität Berlin, Professor Volker Trommsdorff, über die Aura von Luxusmarken, Markenpersönlichkeiten und deren Käufer forscht [Interview with Klaus Heine, who conducts research at the Chair of Marketing at Technische Universität Berlin, under Professor Volker Trommsdorff, on the aura of luxury brands, brand personalities, and their buyers], No. 1-2, p. 7, by Dr. Hergen Riedel, about luxury consumer behaviour and luxury marketing-mix.
Manager Magazin (2012) Luxus 2012 - Wahre Waren [Luxury 2012 – True Wares], No. 11, p. 169, by Dr. Michael Kroeher, quotes about trends in luxury consumption.
Focus and Focus online (2011, November 7) Mein Luxus heißt Ikigai [My Luxury Is Called Ikigai], No. 45, p. 142, by Sabrina Hoffmann, interview with Klaus Heine about trends in the luxury industry and characteristics of German luxury.
Horizont (2011) Report Premium-Zielgruppen: Ausgesprochen Exklusiv [Report on Premium Target Groups: Exceptionally Exclusive], No. 41, p. 40, by Frank Behrens, quotes about the differences between premium and luxury and the specialty of German luxury.
VR Future – magazine of the Volks- und Raiffeisenbanken (2011, July-September) Von der Lust auf Luxus: Klaus Heine, Marketingforscher der TU Berlin, hat mit einem Forscherteam das Konsumentenverhalten der Luxus-Shopper im Kontext ihrer Persönlichkeitsmerkmale analysiert [On the Joy of Luxury: Klaus Heine, Marketing Researcher at TU Berlin, Together with a Research Team, Has Analyzed the Consumer Behavior of Luxury Shoppers in the Context of Their Personality Traits], No. 3, p. 48, by Stefan Kesselhut, interview with Klaus Heine about luxury definitions and luxury consumer behaviour.
Pure Magazine for Sustainability (2011, July) Luxus ist Respekt [Luxury Is Respect], p. 79-80, by Petra-Anna Herhoffer, quotes about the German luxury industry.
Die Sonntaz & taz.de (2011, May 1) and online edition (2011, April 29) Internationaler Luxusmarkt: Glamour ist Handwerk [International Luxury Market: Glamour Is Craftsmanship], by Brigitte Werneburg, quotes about the German luxury industry.
Bayerischer Rundfunk radio (2011, April 15) Kulturwelt [Culture World], moderator: Knut Cordsen, interview with Klaus Heine about the definition of luxury and the Luxury Business Day 2011.
Munich Business School & Inlux (2011, March 30) Raus aus der Luxusfalle! - Luxury Business Day am 15. April in München [Out of the Luxury Trap! – Luxury Business Day on April 15 in Munich], press release, by Petra-Anna Herhoffer & Martin Fiedler, www.presseanzeiger.de/meldungen/handel-wirtschaft/462110.php, quotes about the German luxury industry.
Brigitte Woman (2010, December) Luxus... Der Wirtschaftswissenschaftler [Luxury… The Economist], p. 40, by Sonja Niemann, article about the research of Klaus Heine in luxury brand management.
SWR 4 radio (2010, August 30) Luxus heute [Luxury Today], moderator: Rainer Nitschke, interview with Klaus Heine about luxury trends.
Zeit Online (2010, August 18) Traumfabrik Mode: David Lynch führt Regie für eine Dior-Tasche: Mit aufwendig inszenierten Werbefilmen wollen Luxusmarken ein modernes Markenimage im Internet kreieren [Dream Factory Fashion: David Lynch Directs for a Dior Bag – With Elaborately Staged Commercial Films, Luxury Brands Aim to Create a Modern Brand Image on the Internet], by Yoko Rückerl, www.zeit.de/lebensart/mode/2010-08/mode-videos, quotes about advertising movies and social media strategies for luxury brands and about the Chinese luxury market.
Sonntag Aktuell (2010, August 15) Die Prada-Psyche [The Prada Psyche], p. 7, by Sandra Müller, article about my research on luxury brand personality.
SWR 2 radio (2010, August 7) Geld, Markt, Meinung, Bling-Bling, Protz und Opulenz - Das Geschäft mit Luxusgütern [Money, Market, Opinion, Bling-Bling, Ostentation and Opulence – The Business with Luxury Goods], moderator: Sina Rosenkranz, interview about motives of luxury consumption and the German luxury industry.
SWR 1 radio (2010, August 2) Der Abend, "Luxus - von der Notwendigkeit des Überflüssigen" [The Evening, “Luxury – On the Necessity of the Superfluous”], moderator: Andreas Doms, interview about the definition of luxury, motives of luxury consumption and luxury trends.
Rheinpfalz am Sonntag (2010, July 25) Die Prada-Psyche: Krise? Welche Krise? – Die Zahl der Millionäre steigt, auch hierzulande. Warum sie ihr Geld in Produkte von Dior, Chanel oder doch lieber Prada stecken, weiß Deutschlands erster Luxusforscher. Er untersucht die Persönlichkeit der Luxusmarken [The Prada Psyche: Crisis? What Crisis? – The Number of Millionaires Is Rising, Even in This Country. Germany’s First Luxury Researcher Knows Why They Spend Their Money on Products from Dior, Chanel, or Preferably Prada. He Studies the Personality of Luxury Brands], p. 16, by Sandra Müller, article about the research of Klaus Heine, the luxury brand personality, luxury consumer behaviour, and luxury industry trends.
Tagesspiegel (2010, April 28) Die Lust am Luxus [The Joy of Luxury], No. 20/601, p. B4, by Andrea Puppe, article about the research of Klaus Heine, the millionaire survey and luxury brand personality.
Handelsblatt (2010, April 8) Deutschlands Millionären in die Psyche geschaut: Der Markt für Luxus zeigt sich krisenfest. Über die Käufer wissen Marketing – Experten aber nur wenig. Ein Berliner Forscher liefert nun erste Daten [Germany’s Millionaires Under the Microscope: The Luxury Market Proves Crisis-Resistant. Marketing Experts Know Little About the Buyers. A Berlin Researcher Now Provides the First Data], No. 67, p. 22, article about the research of Klaus Heine, the millionaire survey and luxury consumer behavior.
Süddeutsche Zeitung Online (2010, March 15) Marketingforschung: Die Marke und ich: Wer seinen Porsche streichelt, hat nun so etwas wie den wissenschaftlichen Segen dafür: Luxusmarken haben eine "Persönlichkeit", fanden Marketingforscher heraus [Marketing Research: The Brand and I – Those Who Stroke Their Porsche Now Have Something Like Scientific Approval: Luxury Brands Have a “Personality,” Marketing Researchers Found], by Berit Uhlmann, www.sueddeutsche.de/wissen/728/505914/text/
Märkische Allgemeine (2010, February 25) Warum Millionäre Luxusmarken mögen: Marketing-Forscher suchen die Aura edler Ware [Why millionaires like luxury brands: Marketing researchers are searching for the aura of fine goods], p. V4, by Gerald Dietz, article about the research of Klaus Heine, the millionaire survey and luxury brand personality.
Manager-Magazin (2010, February 22) Luxusmarken sind Labertaschen [Luxury brands are chatterboxes], by Maren Hoffmann, www.manager-magazin.de/lifestyle/artikel/0,2828,679092,00.html, interview with Klaus Heine about luxury consumer surveys and the luxury brand personality.
Frankfurter Rundschau (2010, February 20) Jil oder Louis Vuitton?: Berliner Forscher fahnden nach Luxus-Typen [Jil or Louis Vuitton?: Berlin researchers are searching for luxury consumer types], Vol. 66, No. 43, p. 21, by Yvonne Globert, article about the research of Klaus Heine, the millionaire survey and segments of luxury consumers.
Deutschland Magazin, a publication by the German Federal Foreign Office (2010, February) German Fashion: The Power of Restraint, No. 1, p. 28, by Joachim Schirrmacher, www.magazin-deutschland.de, quotes about the Berlin luxury study.
TU Berlin (2010, February 17) Auch Luxus hat eine Persönlichkeit [Luxury also has a personality], press release, No. 48/2010, article about the research of Klaus Heine, luxury consumer surveys and the luxury brand personality. Link
Süddeutsche Zeitung print & online editions (2009, November 20) Schöne neue Welt: Doch, Luxus hat eine Zukunft – und zwar im Internet. Eindrücke von einer Fachkonferenz mit internationalen Markenchefs und Modemachern in Berlin [Brave New World: Yes, Luxury Has a Future – and Indeed on the Internet. Impressions from a Specialist Conference with International Brand Executives and Fashion Designers in Berlin], p. 8/9, by Claudia Fromme, article about the research of Klaus Heien, the luxury consumer surveys and the presentation at the International Herald Tribune Luxury Conference in Berlin, http://www.sueddeutsche.de/leben/der-luxus-lebt-schoene-neue-welt-1.141398.
Berliner Morgenpost (2009, November 16) Berliner Luxus ist nicht elitär, sondern demokratisch: Doktorand der TU hat ihn erforscht. Mode-Expertin Suzy Menkes lädt zur Konferenz ins Ritz Carlton [Berlin luxury is not elitist, but democratic: A doctoral candidate at TU has researched it. Fashion expert Suzy Menkes invites to the conference at the Ritz-Carlton], p. 13, by Alexandra Maschewski, article about the speech of Klaus Heine at the International Herald Tribune Luxury Conference in Berlin.
Handelsblatt (2009, October 16) Die Lust, anders zu sein: Die Vorstellungen von Luxus wandeln sich. In der Wohlstandsgesellschaft taugt Protzerei nicht mehr zur Selbstdarstellung [The Desire to Be Different: Perceptions of luxury are changing. In affluent societies, ostentation is no longer suitable for self-presentation], No. 199, p. 7, by Martin Roos, article about the research of Klaus Heine, several luxury consumer surveys, luxury consumer segmentation and the luxury brand personality.
Einsteins – Journal des Luxus und der Moden (2009, February) Der Konsum-Kenner [The consumption expert], by Tanja Kössler, Katholische Universität Eichstätt-Ingolstadt, interview with Klaus Heine about luxury marketing. Link
Profil (2007, November) Forschungsprojekt: Ganz wie Coco: Im Rahmen einer großen Umfrage wird erstmals im deutschen Sprachraum das Profil von Luxuskonsumenten untersucht [Research Project: Just Like Coco – As Part of a Large Survey, the Profile of Luxury Consumers Is Being Studied for the First Time in the German-Speaking World], p. 103, by Gabriele Rabl, article about the research of Klaus Heine, the quantitative luxury consumer survey.
