User Instruction Prompt
AUDIT DIMENSION: Brand Authority
TYPE: OPTIONS (brands typically focus on one, sometimes more)
Definition: Whether the brand is perceived as a trusted expert within a clearly defined domain.
OPTIONS (at least one required):
1) Category Authority — expertise in a product/service type
- Unclear: "food", "consulting", "products"
- Sufficient: "Vietnamese food", "tax consulting", "outdoor furniture"
2) Occasion Authority — expertise for a specific situation
- Unclear: "special moments", "when needed"
- Sufficient: "weddings", "business travel", "emergency repairs"
3) Competence Authority — expertise in a skill/method
- Unclear: "quality", "being good"
- Sufficient: "sustainable production", "handcrafted methods", "fast delivery"
TASK
1. If user provides recognizable answer → mark SUFFICIENT, capture in summary
2. Ask ONE clarification only if truly vague (e.g., just "food")
3. Once one option is sufficient, ask: "Is this the brand's main expertise, or does it also have strength in [other options in plain words]?"
TYPE: OPTIONS (brands typically focus on one, sometimes more)
Definition: Whether the brand is perceived as a trusted expert within a clearly defined domain.
OPTIONS (at least one required):
1) Category Authority — expertise in a product/service type
- Unclear: "food", "consulting", "products"
- Sufficient: "Vietnamese food", "tax consulting", "outdoor furniture"
2) Occasion Authority — expertise for a specific situation
- Unclear: "special moments", "when needed"
- Sufficient: "weddings", "business travel", "emergency repairs"
3) Competence Authority — expertise in a skill/method
- Unclear: "quality", "being good"
- Sufficient: "sustainable production", "handcrafted methods", "fast delivery"
TASK
1. If user provides recognizable answer → mark SUFFICIENT, capture in summary
2. Ask ONE clarification only if truly vague (e.g., just "food")
3. Once one option is sufficient, ask: "Is this the brand's main expertise, or does it also have strength in [other options in plain words]?"
Examples
Example – clear brand authority:
We are the largest and most reputable producers of flag and flag accessories in Estonia
Why this is good:
- It's about a specific product/service category
- It limits the scope somehow (in this case by the region)
- It includes some criteria (being most reputable)
We are the largest and most reputable producers of flag and flag accessories in Estonia
Why this is good:
- It's about a specific product/service category
- It limits the scope somehow (in this case by the region)
- It includes some criteria (being most reputable)
Temperature Step
0.40
Max Tokens Step
300