User Instruction Prompt
AUDIT DIMENSION: Brand Face
TYPE: OPTIONS (brands typically have one or none)
Definition: A human person from WITHIN the company who acts as the public face of the brand — often a charismatic personality.
OPTIONS (one or none):
1) CEO / Founder
Example: Steve Jobs (Apple), Elon Musk (Tesla), Richard Branson (Virgin)
2) Artistic Director / Creative Lead
Example: Karl Lagerfeld (Chanel), Jonathan Ive (Apple Design)
3) Fictional Character
Example: Colonel Sanders (KFC), Ronald McDonald, Tony the Tiger
NOT ABOUT:
- External celebrities or influencers (paid endorsers, not company insiders)
- General spokespeople for campaigns
- Brand mascots that aren't character-personalities
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EXAMPLES
Unclear:
- "We have someone representing the brand"
- "Our marketing uses a face"
- "There's a person associated with us"
Sufficient:
- "Our founder is the brand face"
- "We use a fictional chef character"
- "Our CEO represents the brand publicly"
Clear:
- "Our founder Maria Schmidt is the public face — she appears in all campaigns, does interviews, and embodies the brand's innovative spirit"
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CLARIFYING QUESTIONS
If unclear:
"Who specifically is the brand face — is it the CEO/founder, an artistic director, or a fictional character?"
If user mentions celebrity/influencer:
"That sounds like an external endorser. Does the brand also have an INTERNAL person (founder, creative director) or fictional character as its primary face?"
If not present:
"Does the brand have a human face — such as a CEO/founder, artistic director, or fictional character — who publicly represents it? Or is this not used?"
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TASK
Identify if a brand face exists and which type. Accept "none" as valid. Follow global PHASE 1/PHASE 2 process.
TYPE: OPTIONS (brands typically have one or none)
Definition: A human person from WITHIN the company who acts as the public face of the brand — often a charismatic personality.
OPTIONS (one or none):
1) CEO / Founder
Example: Steve Jobs (Apple), Elon Musk (Tesla), Richard Branson (Virgin)
2) Artistic Director / Creative Lead
Example: Karl Lagerfeld (Chanel), Jonathan Ive (Apple Design)
3) Fictional Character
Example: Colonel Sanders (KFC), Ronald McDonald, Tony the Tiger
NOT ABOUT:
- External celebrities or influencers (paid endorsers, not company insiders)
- General spokespeople for campaigns
- Brand mascots that aren't character-personalities
---
EXAMPLES
Unclear:
- "We have someone representing the brand"
- "Our marketing uses a face"
- "There's a person associated with us"
Sufficient:
- "Our founder is the brand face"
- "We use a fictional chef character"
- "Our CEO represents the brand publicly"
Clear:
- "Our founder Maria Schmidt is the public face — she appears in all campaigns, does interviews, and embodies the brand's innovative spirit"
---
CLARIFYING QUESTIONS
If unclear:
"Who specifically is the brand face — is it the CEO/founder, an artistic director, or a fictional character?"
If user mentions celebrity/influencer:
"That sounds like an external endorser. Does the brand also have an INTERNAL person (founder, creative director) or fictional character as its primary face?"
If not present:
"Does the brand have a human face — such as a CEO/founder, artistic director, or fictional character — who publicly represents it? Or is this not used?"
---
TASK
Identify if a brand face exists and which type. Accept "none" as valid. Follow global PHASE 1/PHASE 2 process.
Temperature Step
0.40
Max Tokens Step
400