Speeches at Business Conferences

1. Estonian Chamber of Commerce, Berlin, 2022: How to grow (internal) Brand Ambassadors, 22nd April 2022.
2. Meisterkreis Executive Conference: 2021: Neue Wege nach China, University of the Arts (UdK) Berlin, Faculty of Design, November 4.
3. ‘Made in Estonia’ Export Conference, hosted by Enterprise Estonia, the Estonian Chamber of Commerce & Industry, and Swedbank, 2021: Key note speech: How to Humanize your Brand and give it a strong Personality, Oct 20.
4. "Sustainable Urban Tourism Development" organized by the Estonian Chamber of Commerce, 2021: Speech about "How Tourist Companies can rethink their Branding Strategies," June 10.
5. Mercedes-Benz, Group Research, Future Technologies (RD/RT), 2021: Workshop "The Code of Luxury: Denken und Handeln wie eine Luxusmarke" (Thinking and Acting like a Luxury Brand), March 3.
6. Estonian Chamber of Commerce, 2020, Workshop series "High-end Brand Building," February 16, March 16, April 13, and May 4.
7. Food Sector Product Development Conference, 2020: Speech about "The Application of High-end Brand-Building to the Food Sector," Session 1 on November 26 and Session 2 on December 16.
8. Emlyon Makers Night on Branding, CCI France Chine, Shanghai: 2019: Speech about "Brand Activism: Why Luxury Brands need to Take a Stand," October 25.
9. German Retail Executive Summit, Google Tokyo Partnerplex, Tokyo, 2017: "The Impact of Asian Consumer Culture on Business Model & Retail Innovations", 5 Sep 2017.
10. Emlyon business school, Entrepreneurship Conference, Shenzhen, China, 2016, Workshop "The Making of a High-end Brand" on top of the Diwang Tower with about 40 entrepreneurs from Shenzhen interested in developing and up-marketing their own high-end brands.
11. Conference "The Change of Luxury: New Challenges and Opportunities for Market Research and Marketing in the Luxury Food Industry" at the University of Göttingen, 2015: Speech about "Die Bedeutung von Hedonismus & Purismus im modernen Luxus(-Lebensmittel)konsum" (hedonism / prestige and authenticity trends and their impact on luxurz brand-building), May 16 & 17, 2015.
12. Vienna Tourist Board, 2013: Keynote speech "Luxury City Branding Vienna" followed by a podium discussion and workshops at the "Luxury Upgrade Vienna" conference, which was setup by the Vienna Tourist Board for its high-end / luxury partners, more here.
13. Luxury Marketing China Summit, Beijing, 2013: Building Chinese Customer Loyalty Through an Effective Luxury Rewards Program; conference chairman and panel speaker, 24 April.
14. EMLYON Meisterkreis China Luxury Symposium, Shanghai, 2013: A New Stage in China Luxury Marketing; co-organizer, 15 April, more here.
15. Meininger Seminar at the Pro Wein Trade Fair, Duesseldorf, 2013: Presentation about "Luxusmarketing - Schlüssel zum Erfolg im Weinmarkt?" [Luxury Marketing – Key to Success in the Wine Market?], 25 March.
16. Meisterkreis Luxury Summit, Berlin, 2013: Speech about "Kein Ying ohne Yang: High-end und Kreativität in China" [No Ying without Yang: High-end and Creativity in China], 22 March.
17. Luxury Business Day, Munich, 2011: Speech about "Das deutsche Luxus-Wunder," 15 April.
18. LuxePack Conference, Monaco, 2009: Speech about "The Impact of the Luxury Brand Identity on Packaging Design," 20-22 October.
19. International Herald Tribune Techno Luxury Conference, Berlin, 2009: Speech about "Is Berlin Luxury the Future Luxury?," 16-18 November.
20. Symposium "Den ‚homo digitalis‘ verstehen – Qualitative Forschung im Internet", organised by the Berufsverband Deutscher Markt- und Sozialforscher e.V., Frankfurt a.M., 2009: Heine, K., Waldschmidt, V., "Onlinebasierte Anwendung der Repertory Grid-Methode am Beispiel der Luxusproduktbranche," 21 April.

Source: Klaus